Admit it - at one point or another, you've thought about selling tshirts.

After all, it's super relatable to everyone, and tshirts look good, are easy to wear and are fun!

Here's the story of Jeff who actually did it, and expanded his interest in tshirts to other areas.​

Bonus: Download this entire post in PDF so that you can refer to it again in your own time.

About this Site

Ugmonk is an ecommerce store that sells self-designed minimalist t-shirts and other products.

It's tshirts and other products have a great sense of design to them, and that's the reason why it's been able to create a following of people.

I decided to follow my passion and make the jump. Since then Ugmonk has grown like crazy.

Jeff Sheldon started Ugmonk with a simple idea - to design modern looking tshirts which he was in a full time job.

He has since transformed his business beyond just hardcopy guide books, but also free web content, mobile apps, tour groups, railpasses and other travel products.​


~ 55,600
Website Views / mth

Facebook Fans

Startup Story

There was always a question that stuck in Jeff Sheldon's head:

Why was it so difficult to find fresh, high-quality, unique items in a modern aesthetic?

Just one question can start everything off.

Just one month after I graduated college, married my high-school sweetheart, moved to Burlington, VT, and started a full-time design job, I found myself brainstorming the solution to that question. I would design and launch a few t-shirts centered around my love for typography and minimal design. I felt like the design culture at the time was really lacking in this area, and apparently this sensibility connected with many people all around the world.

Read his full story here.

What started as an entrepreneurial experiment and outlet for my passion quickly grew into much more than just selling a few shirts.

Click to Tweet

How it Makes Money

Jeff started selling tshirts on Ugmonk, but has since also expanded to other product areas.



Workspace & Prints

Clothing.. especially Tees

Tshirts are the starting point of Jeff's journey in Ugmonk.

That was August 2008. I had just four designs and 200 total shirts. But things accelerated quickly and all of a sudden, Ugmonk was being featured on several blogs, and sales started rolling in from countries all around the world. Those first four t-shirts were really well received, and before I knew it, I was sold out and needed to make a decision: call it a success and close up shop, or find a way to keep this unexpected business going.

Bags and Everyday Carry

Jeff has expanded the product lines to create minimalist, gorgeous looking everyday bags like the ones you see below.

Workspace & Prints

Interestingly, Jeff also delved into Workspace objects and Prints to spruce up your working or home environment.

I guess that's all part of creating a concept that Jeff loves himself, and his followers appreciate too!​

How It Is Doing

Ugmonk has been around since 2008, and it gathers about 55,600 visits per month.

That's amazing for an ecommerce business!​

He sells thousands of products per month and has built a cult-like following around his brand!

Close to 40% of all website visits come from the US.

That also means the majority of visitors are coming from the rest of the world.​

Quote from Jeff:

Build things that solve your own needs. Then find the people who share those names needs.

1. You can do a lot with a little.

2. Building a business will take you places you never expected.

3. You don’t need everyone to like what you’re doing.

4. It’s not all about the numbers.

5. There’s always room for improvement.

6. It’s ok to share your “secrets.”

7. Treating people the way you want to be treated goes further than you might think.

8. You can’t put a price tag on doing what you love.

Here's his original post: 8 Things Jeff has learnt from 8 Years of Ugmonk

Rick Steves

Love Jeff & Ugmonk? Like his Facebook Page here:

My Biggest Takeaways...

I really like how Jeff started small, having started Ugmonk as a hobby while he was still in a day job.

And how one thing led to another, putting in the hard work, reaching out to other bloggers, having his products featured online and expanding his product range.

I'm pretty sure Jeff is happy that he​ started this hobby, which has become this amazing business and also a part of his life till today.

​Truly, never underestimate your instincts and just start something!

Share This