Do you want bigger biceps and tighter abs?

If you're a guy, there's a good chance your answer to that was "YES!"

If someone showed you step by step how to achieve that, will you be interested?

That's why Jeff comes in.​

Bonus: Download this entire post in PDF so that you can refer to it again in your own time.

About this Site

Athlean X is a bodybuilding website dedicated to build the physique that they desire to show off.

Jeff Cavaliere a physical therapist with a vast assortment of credentials with respect to strength and conditioning.

Through Athlean X, he puts the SCIENCE behind physical training, for men to obtain the Hercules physique they so greatly desire.​

Founded
2009

693,400
Website Views / mth

3,043,655
YouTube Subscribers

Startup Story

​Jeff received his Masters Degree in Physical Therapy and Bachelor of Science in Physioneurobiology / Premedicine from the University of Connecticut in Storrs, CT.

He served as both the Head Physical Therapist and Assistant Strength Coach for the New York Mets during the National League East Championship 2006, 2007 and 2008 seasons.

He also coached some of the game’s most accomplished players including future hall of fame pitchers Tom Glavine and Pedro Martinez.

With all his experience, he always focused on ​"putting the science back into strength", instead of all brawn and no brains.

With all his experience, in 2009, he created Athlean X, a website dedicated to strength training and bodybuilding, and has hence built a massive audience of aspiring hunks!

YouTube Videos

While Jeff has a blog on his site, since bodybuilding is best related via instructional videos, it's his YouTube channel that really explodes and drives a ton of his audience

I too found him on YouTube one day!​

Check out 1 of his most watched videos below.

I too want bigger looking arms!

The majority of his videos are found on YouTube, and is packed with a ton of free advice.

One thing he likes to do is use a marker to draw on his body to teach you about the muscle groups and detailed fibres.

With that, you get to see which muscle group gets extended during exercise, and why the exercise he does target these fibres.

Talk about SCIENCE!​


How it Makes Money

Despite all these free video content, there are ways he monetises all these followers.

Training Programs

Training Tools

Supplements

Training Programs

Jeff is RIPPED.

I mean, if you were inspired by his videos, and started to see success, wouldn't you wonder if he had a detailed "step by step" program?

And that's exactly what he has. ​

His core training package goes for either a one time $67 for Starter, or $97 for All Star.

Training Tools

As part of products he also carries on his site, he sells training tools, namely 1) Resistance Bands and 2) Dumbbells.

Makes sense! If you're following his training program, wouldn't you want to make use of the same tools that he uses personally?

Muscle Building Supplements

You always see guys working out at the gym having a good protein shake after an intense workout.

There's because if you consume muscle building nutrients (e.g. protein), it is said that your muscle will recover and grow faster.

Or so I am told.

Again, why wonder what brand of protein you can get out there, if you can get what Jeff creates himself and personally uses?

And such products are great, in that they provide recurring revenue for Jeff!​

How It Is Doing

Even though most of Jeff's content are on YouTube, his website is still serving up a ton of visitors each month, presumably to purchase his supplements and watch his premium training program.

693400 pageviews per month

His biggest traffic source is from US, but the rest of the world still accounts for more than half of all traffic!

Enormous YouTube Views

Where most of his views are on YouTube.

He uploads numerous videos each month, and they can go from anywhere 250,000 to 2,000,000 views!

Happy Customers Showing Results!

It's nice to have people watching your views and appreciating your content.

Ultimately though, what causes Athlean X to succeed is that his program WORKS.​

Look at all these happy testimonials of sculpted men!

Quote from Jeff:

If you want to look like an athlete...you've got to train like an athlete"

Jeff Cavaliere

Love Jeff and Athlean-X? Like his Facebook Page here:

My Biggest Takeaways...

Jeff is amazing in that he used his formal experience as a trainer for top athletes, and converted his experience into paid online programs.

At a time when there are increasing "bodybuilding gurus", he stands out against the pack because his insights are always very scientific, and separates fact from myth.

I would know, because, ​I followed him and compared him with others.

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